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“There are two sets of interests that sometimes compete,” Coopet said.

However, that meant a loss of control over data for companies, such as those in health care, education and finance, that must comply with regulations on privacy and data security. In many businesses, Dropbox over the last few years emerged as the leading way to share big files because its app could be quickly accessed and understood by individual employees. Dropbox’s business product costs $15 per user per month, though the company in August lowered its price to $10 for a product called Dropbox Pro, which can be used by individual-run businesses like real estate agents. The company is entering a market space that has become crowded with firms, like Dropbox, that started out in data-sharing and others, like Google, Microsoft and Amazon, that moved into it more recently.Ĭode42 will use pricing to get attention, charging businesses $10 per user per month for SharePlan. “If CrashPlan is $1, we think SharePlan could be $2 to $3.”

“We feel this is a huge multiplier,” said Mitch Coopet, co-founder and head of product.

The new product holds the potential for a sizable jump in sales for Code42, which has grown to $40 million in revenue last year from $10 million in 2010 - mainly from a data backup product called CrashPlan. The product, called SharePlan, is designed to appeal to consumers and corporations by being simple to use while helping IT managers comply with regulations on data security.

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Code42, a Minneapolis software developer, on Tuesday will begin distribution of a product that allows companies and consumers to swiftly synchronize and share large files across mobile devices and computers, jumping into competition with firms like Dropbox and Google.